Apelar a la Generación Z expandiendo el universo NEW mediante 3 pilares: una pop-up que materialice la estrategia creada desde 2023, un macro evento que sirva como vehículo de comunicación de la misma, y una activación en una serie de festivales de 2025 seleccionados según el target de edad.

Breakfast Bowl with “Breakfast of champions” design by Fisura - Spring / Summer 2025 Collection

Breakfast bowl with “It’s too a.m. for me” design by Fisura - Spring / Summer 2025 Collection

Breakfast bowl with "Breakfast lover" design by Fisura - Spring / Summer 2025 Collection

Food Bowl with "Poke bowl" design by Fisura - Spring / Summer 2025 Collection

Food Bowl with "Noodles" design by Fisura - Spring / Summer 2025 Collection

Food Bowl with "My healthy bowl" design by Fisura - Spring / Summer 2025 Collection

Floatie with "It's fucking hot" Design by Fisura - Spring / Summer 25 Collection

Floatie with "I'm hot" Design by Fisura - Spring / Summer 25 Collection

Floatie with "Hotter than last summer" Design by Fisura - Spring / Summer 25 Collection

Retro Alarm Clock with "Better late than ugly" design by Fisura - Spring Summer 2025 Collection

Floatie with "Dolce vita" Design by Fisura - Spring / Summer 25 Collection