About the work
The present study analyzes the evolution of brand placement in United States and Spain. It’s an important and beneficial practice for both advertising and entertainment industries that, because of artistic, economic and political reasons, has developed very differently in each of these two countries.
The early success of Hollywood in the mid-twentieth century meant a good space for brands to integrate in American entertainment. However, in Spain, given the political context of the country, it was not until the 90’s where the Spanish entertainment industry begun to embrace the placement of brands within it.
For these reasons, brand placement has so far reached a much more developed evolution in United States than in Spain. All of this can be observed through the analysis of this practice in La Casa de Papel and Stranger Things, where the later offers a much more strategic and developed placement than the former. Accordingly, brand placements in United States serve as a model to follow for Spain, especially today, when we find Spanish TV series finally reaching much greater worldwide audiences. Notwithstanding, brand placement has still a long way to go in both United States and Spain, with many other opportunities to take and strategies to develop in the years to come.
Print work information
Work information
Title The comparative evolution of brand placement in TV Drama Series: La Casa de Papel vs. Stranger Things
The present study analyzes the evolution of brand placement in United States and Spain. It’s an important and beneficial practice for both advertising and entertainment industries that, because of artistic, economic and political reasons, has developed very differently in each of these two countries.
The early success of Hollywood in the mid-twentieth century meant a good space for brands to integrate in American entertainment. However, in Spain, given the political context of the country, it was not until the 90’s where the Spanish entertainment industry begun to embrace the placement of brands within it.
For these reasons, brand placement has so far reached a much more developed evolution in United States than in Spain. All of this can be observed through the analysis of this practice in La Casa de Papel and Stranger Things, where the later offers a much more strategic and developed placement than the former. Accordingly, brand placements in United States serve as a model to follow for Spain, especially today, when we find Spanish TV series finally reaching much greater worldwide audiences. Notwithstanding, brand placement has still a long way to go in both United States and Spain, with many other opportunities to take and strategies to develop in the years to come.
Work type Narrative, Essay
Tags brand placement, united states, comparison, spain, integration and effectiveness., evolution, advertising, entertainment, tv series
-------------------------
Registry info in Safe Creative
Identifier 1805227163359
Entry date May 22, 2018, 10:04 PM UTC
License Creative Commons Attribution-NonCommercial-NoDerivatives 4.0
-------------------------
Copyright registered declarations
Author. Holder Leire Calavia Peinador. Date May 22, 2018.
Information available at https://www.safecreative.org/work/1805227163359-the-comparative-evolution-of-brand-placement-in-tv-drama-series-la-casa-de-papel-vs-stranger-things
/
Registration: 1805227163359
