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[Versión en castellano] In a session at ESADE, I heard Marc Cortés saying that in the digital economy customers become members. He meant that the relationship between supplier and customer become bidirectional, instead of being one way, as it is in the industrial economy. Before the Internet, the vendor offered the customer his product (one way model: [...]
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Title Digital Economy: From brand image to personal trust
[Versión en castellano] In a session at ESADE, I heard Marc Cortés saying that in the digital economy customers become members. He meant that the relationship between supplier and customer become bidirectional, instead of being one way, as it is in the industrial economy. Before the Internet, the vendor offered the customer his product (one way model: [...]
Work type Article
Tags digital economy, brand image, marketing
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Registry info in Safe Creative
Identifier 1210172525440
Entry date Oct 17, 2012, 7:50 PM UTC
License Creative Commons Attribution Non-Commercial Share Alike 3.0
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Author. Holder Fernando Rayon Martin. Date Oct 17, 2012.
Information available at https://www.safecreative.org/work/1210172525440-digital-economy-from-brand-image-to-personal-trust
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Registration: 1210172525440
