Born in Cadiz, 1963. Formed as an Industrial Engineer, as a traditional artist he has received prizes as designer, illustrator and painter. Since 1985, he has been involved in computer graphics for corporate television, documentaries and advertising, doing hundreds of advertising campaigns, printed covers and television identities, or worldwide campaigns as the launching of the Autodesk´s 3DStudio MAX . Also involved in graphic software innovation, he collaborated with his associate Javier Reyes in the creation and worldwide launching of the first 3D cloth simulator , the first procedural texturing tool, the first occlussion map app, the first 3D fluid simulator, the first metaball modeller or the first textured 3D models collection in 1996. He has developed some AI related patents concerning spatial RFID identification and spatial semantics. Currently combines his computer graphics work with an educative career as a professor of generative image proceedings at a private university in Madrid. He also has published some CG related books concerning 3D modelling with the german art editorTASCHEN and with other publishers, and essays about technology, economics and artificial intelligence. He is married and has a daughter.